Experience
Roles, responsibilities and impact across product design, web development and creative production over the last years.
Argentina
Founder and Creative Director at Vessel, an independent studio building brand-driven websites and interactive web experiences. Projects are led end to end, from discovery and creative direction to UI design, motion, front-end build, and launch.
- • Delivered 10+ web projects end to end, from concept to launch.
- • Brand-to-web translation through visual systems, components, and interaction patterns.
- • UI design in Figma plus front-end implementation, motion, and micro-interactions.
- • Performance-minded builds with clean handoff, launch support, and agency collaboration.
Argentina
Head of Web Development at Digital Metrics. Built the web area and its delivery standards, then scaled production across multiple clients. Leading the web side of client meetings with accounts and design, defining scope and priorities, and turning decisions into shipped work.
- • Created an operational workflow in Notion adopted as the company standard across teams.
- • Scaled web delivery to 18+ ongoing maintenance accounts and 20+ shipped projects.
- • Led end-to-end delivery across institutional sites, e-commerce, catalogs, and booking businesses.
- • Worked across major automotive groups including Nissan, Renault, Fiat, Chery, GWM, Haval, and Mitsubishi.
Argentina
Graphic Design tutor supporting live classes and weekly mentorship. Helped students improve fundamentals, execution, and delivery quality.
- • Supported live sessions for cohorts of 200+ students, answering questions in real time.
- • Mentored a group of 20 students weekly with feedback, corrections, and progress tracking.
- • Reviewed assignments and guided improvements in layout, typography, and visual systems.
- • Maintained a 4.9/5 average rating based on 200+ student reviews.
Argentina
UI + web production role across client projects. Worked from kickoff to launch, combining design and implementation and improving delivery quality.
- • Owned UI design and web builds for multiple client websites from start to release.
- • Improved site performance by up to 40% through optimization and cleanup.
- • Introduced repeatable build standards and checklists to reduce rework.
- • Worked closely with marketing to align pages with campaigns, content, and tracking needs.
Argentina
Designed visual and audiovisual assets for brand communication across social, web, and campaigns, collaborating with marketing to ship consistent output.
- • Produced social and web creatives, motion pieces, and campaign assets end to end.
- • Built templates and lightweight systems to speed up production without compromising quality.
- • Coordinated with marketing on content planning and brand consistency.
- • Delivered assets for web, social, and internal presentation channels.